Brief: Create a new artist site for a Fleur East. As a new signing this artist had no web presence so the first step was a kick of meeting to establish what the site would need to deliver. As the marketing team would be regularly updating the content, which included an image gallery, a Wordpress CMS was the best option.
The next phase was look and feel, I came up with 3 homepage concepts bases on the bold and strong colours from the artist press shots. The brief was to keep a fashion/editorial feel with simple and impactful homepage.
After the initial design was approved by management and the client I worked on the design for the content pages like news, video and gallery pages.
This page had to showcase some new photos so I decided to add changing background images that looped in a sequence. The band's logo also changed colour to adapt to the image that was displayed.There were quite a lot of menus in the initial brief so I simplified this into a stylish and minimal full page overlay that is fully responsive across all devices