Research

Which? – Smart Recommendations tool

An MVP of  new tool launched for Black Friday had proved initially successful. Before more variations were built we wanted to do some qualitative testing of  the tools with new user Link to live tool Washing Machines  Laptops Hypothesis: If we better inform prospects of the paywall and improve onward[…]

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Which? – design sprint

Case study: Design sprint To kick off a new phase of work the entire product team were bought together for a weeklong Design Sprint. The group was made up of people from across digital department; UX, product, engineering and marketing. Day 1: Discovery (research) Evaluative testing of the current Reviews[…]

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