Marie Curie – Brand

Living style guide

Brief: as part of a wider website refresh project the UI team were tasked to create easy to use brand guidelines for internal teams (digital, design and content) and external, third party agencies.

After research and speaking to potential internal clients, I felt creating a Living Style Guide, using the current code base of the site was the best approach. This was approved and I was responsible for coordinating the project as well as creating the entire design for the site.

Visit the InVision prototype here

 

As part of this project I created a new set of icons/graphics to visualise the rules for components across the CMS

View full icon set here

Donation process update

Previous donation process

  • Blocks and language was inconsistent across site
  • Form was too long and broken up into sections
  • Static images were very hard to update
  • Mixture of colour and illustration looked childish and conflicted with messaging

Updated donation process

Email template refresh

Brief: to create an updated set of templates to bring the e-CRM team communication inline with updated website look and feel.

I delivered a set of new, flexible content blocks and a toolkit that could be used by the e-CRM team to create bespoke email campaigns. The designs are cleaner and optimized for mobile as well as accessible.

Download full toolkit here