Marie Curie – campaigns

Marie Curie has several major fundraising campaigns every year. The Blooming Great Tea Party was created completely in house for 2017 and I was the lead for all digital creative; website, email and marketing banners.

Blooming Great Tea Party Website

Brief: to create a set of webpages to encourage sign ups to the campaign, with a particular focus on mobile. The second stage of the campaign was to create new pages to support online banking, and new feature on the site.

The potential user journeys were mapped out and wireframes created, from this I worked on the look and feel for the pages as well as streamlining the sign up form to be easier to use on mobile. After some user testings, some new requirements like a small menu and extra pages were added to my designs

Blooming Great Tea Party landing page design

Blooming Great Tea Party About page design

Blooming Great Tea Party email designs

Brief: a new design for the Adobe email supporter journey based on the overall creative of the campaign, as well as bespoke hero banners for each email.

Blooming Great Tea Party display ads

Brief: to deliver 4 sets of HTML5 banners to drive sign ups to the campaign, targeting home and workplace based users.